1
RESEARCH

Discovers and interprets the right requirement for the right people setting forth the right design.

PERSONAS

Understands the specific needs of the target audience and delivers their value needs.

Information Architecture

Data cracked to significant chunks to simplify navigation and fetch clarity.

2
SKETCHING

A brief description defining ideas takes the form of a sketch.

WIREFRAMING

A Layout demonstrating the UI elements of key page.

Interaction Design

The UI elements individually are then emphasized giving an intuitive interaction.

3
MOOD BOARD

A lot of iterations, combinations and long talks make up the visual experience.

Visual Design

Details of product aesthetics shaped using imagery, colour, shape and typography.

USABILITY TESTING

the product is tested on actual users; iterated, refined and flavoured with brilliance.

The details are not the details.
They make the Design.
charles eames
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